Transform Voice of Customers into Market-Winning Strategies
At BIS Research, we help you listen to the voices that matter most- your customers. Through expertly designed Voice-of-the-Customer (VoC) programs, we decode what buyers really think, want, and expect. From shaping product features to refining go-to-market strategies, VoC insights fuel decisions that resonate deeply with the market.
Why Voice of Customer (VoC) Matters?
Modern businesses do not guess; they listen. Our cross-border direct market intelligence and B2B customer intelligence tools deliver clarity on what matters most:
- Customer-Centric Decision Making
Ensure every product, design, and GTM move is grounded in authentic customer insights—not assumptions. - Integrated Quantitative & Qualitative Intelligence
Combine survey data with in-depth interviews (IDIs), focus group research, and real-world evidence (RWE) to unlock a complete, nuanced understanding of your audience. - Customer Experience Optimization
Identify what truly drives satisfaction across every touchpoint—from awareness to loyalty—using frontline data collection and hospital and physician insights. - Accelerated Innovation
Spot unmet needs early and fuel the development of next-generation products and services through human-led insights, AI-backed scale. - Retention and Revenue Growth
Detect churn signals, uncover win-back strategies, and identify upsell opportunities with precision.
Partner with BIS Research to run industry-specific VoC programs that uncover what your customers won’t say out loud—but need you to know.
Book a Consultation with our research team today!
%20Delivers%20Impact-1.png "Where Voice of Customers (VoC) Delivers Impact-1")
A Japan-based global healthcare solutions provider partnered with BIS Research to conduct a detailed Voice of Customer survey in the U.S. The goal : uncover buyer sentiments, optimize pricing, and validate their go-to-market strategy for a new diagnostic product line.
Key Outcomes:
- Optimal Pricing Uncovered: $5,000–$5,500 emerged as the sweet spot for new PoC systems.
- Top Concerns Identified: 30% of respondents flagged false positives/negatives as the biggest issue; 15% cited pricing as a barrier.
- Partner Strategy Enhanced: Insights enabled the client to identify ideal Group Purchasing Organizations for distribution.
- Product Refinement: Actionable feedback helped improve product features and communication with vendors