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Transform Voice of Customers into Market-Winning Strategies

At BIS Research, we help you listen to the voices that matter most- your customers. Through expertly designed Voice-of-the-Customer (VoC) programs, we decode what buyers really think, want, and expect. From shaping product features to refining go-to-market strategies, VoC insights fuel decisions that resonate deeply with the market. 

Why Voice of Customer (VoC) Matters?

Modern  businesses  do not guess; they listen. Our cross-border direct market intelligence and B2B customer intelligence tools deliver clarity on what matters most: 

  • Customer-Centric Decision Making 
    Ensure every product, design, and GTM move is grounded in authentic customer insights—not assumptions.


  • Integrated Quantitative & Qualitative Intelligence 
    Combine survey data with in-depth interviews (IDIs), focus group research, and real-world evidence (RWE) to unlock a complete, nuanced understanding of your audience.


  • Customer Experience Optimization 
    Identify what truly drives satisfaction across every touchpoint—from awareness to loyalty—using frontline data collection and hospital and physician insights. 


  • Accelerated Innovation 
    Spot unmet needs early and fuel the development of next-generation products and services through human-led insights, AI-backed scale.


  • Retention and Revenue Growth 
    Detect churn signals, uncover win-back strategies, and identify upsell opportunities with precision. 
" Whether you’re launching a product or rethinking your value proposition, VoC data helps you move with confidence "
Ready to Put Customer Insights to Work? 

Partner with BIS Research to run industry-specific VoC programs that uncover what your customers won’t say out loud—but need you to know.  

 

Book a Consultation with our research team today!

Where Voice of Customers (VoC) Delivers Impact-1
A Full-Stack VoC Research Methodology
What You Get Powerful, Actionable Deliverables
Deep Sector Experience
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Listening That Leads to Winning: A Japanese MNC Enters the U.S. Healthcare Market 

A Japan-based global healthcare solutions provider partnered with BIS Research to conduct a detailed Voice of Customer survey in the U.S. The goal : uncover buyer sentiments, optimize pricing, and validate their go-to-market strategy for a new diagnostic product line.  

Key Outcomes: 

  • Optimal Pricing Uncovered: $5,000–$5,500 emerged as the sweet spot for new PoC systems.
  • Top Concerns Identified: 30% of respondents flagged false positives/negatives as the biggest issue; 15% cited pricing as a barrier.
  • Partner Strategy Enhanced: Insights enabled the client to identify ideal Group Purchasing Organizations for distribution.
  • Product Refinement: Actionable feedback helped improve product features and communication with vendors