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Turning Insights into Impact — Real Stories, Real Results.

 

At BIS Research, a case study is a real-world, detailed account of how our research-driven solutions helped global companies address specific challenges or achieve strategic goals. Each case study highlights the problem statement, the tailored market intelligence or advisory offering we provided, and the measurable impact it delivered. These studies showcase how actionable insights enabled smarter decisions, market entry strategies, innovation planning, or operational improvements—demonstrating the tangible value of our work across diverse industries.

 

Uses of Case Studies in Market Research

 

  1. Demonstrating Value to Clients
    Case studies highlight how research insights translated into business impact—helping potential clients understand the ROI of market intelligence.

  2. Validating Methodologies
    They provide proof that a particular research approach (e.g., Voice of Customer, IDIs, FGDs, ethnography) works in real-world scenarios.

  3. Building Credibility and Trust
    Sharing successful engagements builds authority and reinforces expertise in niche sectors or methodologies.

  4. Supporting Sales and Marketing
    Used in proposals, brochures, and websites to show prospective clients what’s possible with customized research support.

  5. Internal Learning
    They help research firms improve methodologies by reviewing what worked and what didn’t in past projects.

Enabling Market Entry for AMR Molecular Diagnostics Panels in India

A molecular diagnostics company aimed to launch AMR Mol Dx test panels in India and needed a clear value proposition to drive adoption in hospitals and diagnostic labs. 

Entry Roadmap: Indian Cell Therapy Reagents Market 

A leading diagnostics player sought BIS Research’s support to evaluate the domestic CAR-T and TCR therapy reagent market and identify high-growth opportunities aligned with its strengths in antibodies and antigens.

India Entry Strategy for a Deloitte Tech Fast 50 Clinical Research & Drug Discovery company.

A leading clinical diagnostics and drug discovery company contacted us for an in-depth analysis of MRD Testing in India and to identify the potential entry points and key barriers. The aspiration was to become a leading player in the market in 3 years.


A Fortune 500 company mandated us to study the competitive landscape of the Ultrasound Devices market in Brazil and Mexico.

A leading Ultrasound Machine manufacturer wanted us to study the competitive landscape across Brazil and Mexico and identify potential growth opportunities in different product applications and micro-geographies.


SOM expansion strategy for one of the largest pathology services company in Europe.

A leading pathology services company contacted us to explore the private GP pathology lab landscape, factors driving selection, diagnostic test types, adoption rates, end-user satisfaction, shortcomings, and pricing analysis across 6 major cities.

 

Global Consulting firm reached out to us to identify Key Opinion Leaders globally for a study on Precision Medicine in Psychiatry.

A leading consulting firm requested our support in the identification and qualification of 20 Key Opinion Leaders across varied profiles and geographies to validate their findings from an ongoing advisory project.

A Japanese Healthcare Solutions MNC mandated us to conduct VoC surveys in US.

A Japanese multinational corporation engaged our services to conduct comprehensive interviews with diverse customer segments, aiming to gather competitive intelligence, understand customer perceptions, and identify expectations regarding its healthcare solutions in the US.

One of the largest AKI Diagnostics company mandated us to do market assessment study for EU5.

In this case in point, the company mandated us to conduct a comprehensive market study on AKI diagnostics and testing in EU5 markets (Germany, Italy, France, UK and Spain) focusing on market size, growth trends, market drivers and restraints, competition insights, regulations, customer insights, and reimbursement, among others.