Focused Group Discussions That Deliver Strategic Clarity
At BIS Research, our Focused Group Discussions (FGDs) are designed to extract first-hand market insights by engaging directly with your target decision-makers. Whether you're validating a product concept, analyzing user behavior, or identifying purchase drivers, our expert-led FGDs provide voice-of-the-customer research that delivers strategic clarity and real-world direction.
How Can BIS Research Help?
- Access to 20+ global participant panels for precise, custom recruitment
- Physical facility partnerships in over 10 countries for in-person sessions
- Expert moderators trained in psychology and behavioral science
- Seamless integration with digital diaries and quantitative survey tools
- Insight-driven reporting with executive-level readout decks and thematic summaries
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Ready to Hear What Your Audience Thinks?
Partner with BIS Research to conduct expert-moderated FGDs that deliver deep, real-world evidence (RWE) and direct market intelligence. Our precision research for complex markets bridges the gap between insights and execution, enabling confident business decisions.
Book a free consultation and explore how our qualitative research can support your next strategic move.
Why BIS Research?
- Human-led insights, AI-backed scale
- Trusted by Fortune 500 companies and fast-growing startups
- Extensive B2B customer intelligence capabilities across life sciences, healthcare, and technology
- Ground-up research supported by our global data collection network
- Specialized in hospital and physician insights, payer and reimbursement studies, and hospital procurement studies