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Focused Group Discussions That Deliver Strategic Clarity

At BIS Research, our Focused Group Discussions (FGDs) are designed to extract first-hand market insights by engaging directly with your target decision-makers. Whether you're validating a product concept, analyzing user behavior, or identifying purchase drivers, our expert-led FGDs provide voice-of-the-customer research that delivers strategic clarity and real-world direction. 

End-to-End FGD Solutions for Deeper Market Understanding
Where Our FGDs Make the Greatest Impact
Explore Our Focus Group Discussion Formats
Our 5-Step FGD Execution Workflow

How Can BIS Research Help? 

  • Access to 20+ global participant panels for precise, custom recruitment 
  • Physical facility partnerships in over 10 countries for in-person sessions 
  • Expert moderators trained in psychology and behavioral science 
  • Seamless integration with digital diaries and quantitative survey tools 
  • Insight-driven reporting with executive-level readout decks and thematic summaries 
FGD Testimonial - BIS Research

Ready to Hear What Your Audience Thinks? 

Partner with BIS Research to conduct expert-moderated FGDs that deliver deep, real-world evidence (RWE) and direct market intelligence. Our precision research for complex markets bridges the gap between insights and execution, enabling confident business decisions. 

 

Book a free consultation and explore how our qualitative research can support your next strategic move. 

Why BIS Research? 

  • Human-led insights, AI-backed scale 

  • Trusted by Fortune 500 companies and fast-growing startups 

  • Extensive B2B customer intelligence capabilities across life sciences, healthcare, and technology 

  • Ground-up research supported by our global data collection network 

  • Specialized in hospital and physician insights, payer and reimbursement studies, and hospital procurement studies