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Fast, Expert-Led Market Intelligence You Can Trust 

Actionable Primary Research That Brings You Closer to Your Market

BIS Research empowers organizations to make informed strategic decisions through tailored primary market research solutions. Our global data collection network enables access to hard-to-reach experts, execution of scalable, high-impact primary research surveys, and delivery of qualitative insights through expert-led interviews and transcripts. With our end-to-end primary research support, you can uncover key market signals, validate business hypotheses, identify growth opportunities, and stay ahead of the competition with data-driven intelligence and actionable insights.

Global Expertise Network

With access to 10,000+ seasoned experts across North America, Europe, Latin America, Asia-Pacific, and MENA, BIS Research delivers direct market intelligence with a global perspective and on-the-ground insights.

 

Proven Engagements

Over 25,000 expert calls conducted, enabling organizations to validate assumptions, make faster decisions, and engage in in-depth interviews (IDIs) with confidence.

 

Trusted by Industry Leaders

More than 2000+ client organizations, including Fortune 500 companies and innovative startups, rely on our strategic insights that drive action and create a competitive edge.

 

10,000+ Experts
10,000+ Experts
25,000+ Expert Calls
2000+ Clients Including Fortune 500
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Get your Expert-Led Insights delivered in 72 hours

Are these primary research challenges slowing down your decision-making?

Struggling to identify untapped market opportunities or break into new markets?

 

Need Precision Market Research for complex or highly unregulated market?

 

Struggling to connect directly with Key Opinion Leaders (KOLs)?   

 

 

Here’s how we continue to solve these pressing issues for our clientele

Key Opinion Leaders (KOLs)

Direct Access to 50,000+ Verified KOLs

We enable in-depth interviews with physicians, researchers, and innovators across 2000+ niche industries and regions—helping validate critical decisions and generate real-world evidence (RWE) insights.

Evidence-Backed Intelligence

Utilize clinical practice insights, peer influence, and therapeutic expertise to de-risk product strategies and drive evidence-based decision-making across your product lifecycle.

In-Depth Interviews (IDIs)

Precision-Driven Expert Engagements

We deliver high-quality interviews within 72 hours, engaging stakeholders from the C-suite to frontline practitioners in specialized markets.


Strategic Outputs That Matter

Receive executive summaries, thematic analysis, and insights designed for immediate application—empowering you to move from insights to execution with confidence.

Voice of Customers (VOCs)

Capture Unfiltered Stakeholder Feedback

We gather direct insights from patients, physicians, providers, and payers—offering a 360-degree perspective of market needs, pain points, and buying behavior.

Turn Feedback Into Business Impact

Our B2B healthcare survey panel and hospital procurement studies translate VoC data into strategy—from product development to go-to-market planning.

 

Focused Group Discussions (FGDs)

End-to-End Qualitative Research Execution

From recruitment via our 20+ global panels to facilities in 10+ countries, we deliver country-wise fieldwork execution and human-led insights at AI-backed scale.

Behavioral Insight with Strategic Clarity

Moderated by experts trained in psychology and behavioral science, our sessions

deliver first-hand market insights, supported by thematic reports and frontline data collection tools.

“Get expert advice tailored to your needs. Have one-on-one conversations to uncover hidden details and potential challenges. Keep your research confidential while gaining valuable insights.”

Why Choose BIS Research?

BIS Research is a globally trusted B2B market intelligence and consulting firm, helping organizations navigate disruption, identify growth opportunities, and stay ahead in fast-evolving technology landscapes.

We focus on emerging technologies, deeptech, life sciences, and advanced manufacturing—where disruption meets opportunity.

  • Trusted by Global Enterprises
    More than 1,500 clients—Fortune 2000 companies to startups—trust our research for strategy, innovation, and go-to-market validation.

  • Expert Analysts and SMEs
    Our teams of industry-specific research experts continuously monitor shifts, trends, and inflection points for B2B customer intelligence.

  • Comprehensive 360° Perspective
    We assess applications, regulations, and business models—ensuring decision-makers have the full picture from R&D to market entry.

  • From Concept to Commercialization
    Support across the entire product lifecycle—from hospital and physician insights to payer and reimbursement studies—driving acceleration and reduced risk.

  • Rigorous, Proven Methodology
    Our approach is backed by real-world data, expert interviews, and KOL validation, delivering precise, high-confidence insights.

 

“We design surveys, target the right audience, and deliver results fast. Whether you want deep dives or general trends, we've got you covered."

Frequently Asked Questions (FAQs) on Primary Market Research

Q1. What is primary market research?
Primary market research is the process of collecting first-hand data directly from target audiences through surveys, interviews, and focus groups, tailored to your business needs.

Q2. Why is primary market research important?
It helps identify customer needs, market trends, and competitor insights, enabling data-driven strategies and reducing business risks.

Q3. What methods are used in primary research?
Common methods include in-depth interviews, focus groups, KOL interviews, Voice of Customer (VoC) studies, and online/offline surveys.

Q4. How long does a primary market research project take?
Timelines vary by scope—simple surveys may take 1–2 weeks, while multi-country interviews can take 4–8 weeks.

Q5. How much does primary market research cost?
Costs depend on sample size, methodology, and geography. While more expensive than secondary research, it delivers higher accuracy and ROI.

Q6. Can it support market entry strategies?
Yes. Primary research provides real-time insights into customer preferences, competition, and regulations—vital for successful market entry.

Q7. How does BIS Research ensure data quality?
We maintain strict quality checks, GDPR/HIPAA compliance, and connect you with verified global experts for reliable insights.

Q8. Why should companies outsource primary market research?
Outsourcing gives access to hard-to-reach experts, global panels, and faster execution, ensuring credible and scalable insights without straining internal resources.