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Enter New Markets with Insights from BIS Research

Entering a new market is high stakes decision. Irrespective of the country or region or segment, a robust market entry strategy backed by research and execution support can make the difference between success and costly missteps.

At BIS Research, we provide end-to-end market entry consulting services — from market feasibility studies and regulatory compliance to competitor benchmarking and go-to-market (GTM) plans.

MARKET ENTRY SOLUTIONS : ACCESS NEW MARKETS WITH CONFIDENCE

Why You Need a Market Entry Strategy?


Mitigate Risk Accelerate Growth Optimize Costs Win Market Share
Identify regulatory barriers, tariffs, and compliance pitfalls before you commit. Leverage competitor benchmarking and consumer insights to win faster. Align supply chain, sourcing, and pricing with regional dynamics. Execute with confidence using our ready-to-implement GTM playbooks.

 

Healthcare & Pharma 

Technology

BIS Research empowers healthcare and pharmaceutical companies to successfully navigate new markets by providing a comprehensive understanding of the sector-specific landscape, including regulatory pathways (e.g., FDA, EMA approvals), market access challenges, competitor analysis, and the evolving impact of tariffs on drug and medical device supply chains

  • We offer a ready-to-execute strategy tailored for new market's dynamic healthcare landscape, including the life sciences, med tech and pharma. 
  • Our approach involves a customised go-to-market plan, identification of key opinion leaders, and targeting high-potential customer segments.
    Get in Touch

Partner with BIS Research to unlock the full potential of the Semiconductor, Advanced Materials, Mobility and Emerging Technology sectors. Our commitment to excellence, combined with a deep understanding of industry trends, positions us as your trusted partner in achieving sustained success in the rapidly evolving world of technology.

  • End-to-end support in implementing
    cutting-edge technologies, ensuring a seamless transition and optimal utilisation of resources for enhanced operational efficiency.
  • Over a decade experience in high tech industry from commercialisation to growth

    Get in Touch
     
BIS Research Market Entry Consulting Services

Core Deliverables

  • Market Feasibility Study Services — assess market size, growth drivers, and entry barriers.
  • Regulatory Compliance Consulting — map local approval pathways and legal frameworks.
  • Competitor Benchmarking for Market Entry — pricing, distribution, and customer acquisition strategies.
  • Go-to-Market Strategy Consultants — detailed launch playbooks with distribution channels.
  • Partner & Distributor Mapping — shortlist qualified suppliers, distributors, and channel partners. 

Industry-Specific Solutions

  • Pharma Market Entry Strategy India: Navigate approvals, partnerships, and pricing.
  • Medtech Go-to-Market Strategy: Engage hospitals and healthcare systems.
  • EV Market Entry Strategy: Build supplier networks and sourcing frameworks.
  • Semiconductor Market Entry Consulting: Secure manufacturing and component ecosystems.
  • Food & Beverage Market Entry Strategy: Retail, e-commerce, and FMCG distribution.

India ENTRY Success Story: US Based Consumer Tech Startup

 
 Problem: 
•    Identify partners for manufacturing in India
•    Ensure feet on the ground for quality control

•    Local management level folks to represent the client 

Solution:
•    Market research to profile and shortlist suppliers
•    Local recruitment, onboarding and payroll support for quality control team memer
•    Resolve any technical and logistical challenges during test runs
Impact:
•    Successful glitch-free manufacturing from India
•    Launched successfully in North America
•    Became a TIMES award winning product for the client

SUCCESSFUL ENGAGEMENTS

AMR Molecular Diagnostics Panels in India

A diagnostics company aimed to launch AMR Mol Dx test panels in India.

  • BIS Research delivered a precise, data-driven market entry strategy

  • Helped position the client’s AMR panels as a cost-effective, clinically vital diagnostic solution

  • Highlighted strong adoption potential within India’s evolving healthcare landscape.

Indian Cell Therapy Reagents Market

Identify high-growth opportunities aligned with its strengths in antibodies and antigens.

  • Clear view of India’s cell therapy reagent landscape
  • Identified top reagent categories for entry
  • Developed a strategic product roadmap
  • Mitigated market and regulatory risks with tailored insights 
Oncology NGS Testing in India

To assess India’s oncology-focused NGS market, aiming to develop a localized market entry strategy 

  • Identified key opinion leaders (KOLs) and high-potential customer segments 
  • Anticipated regulatory/reimbursement challenges early 
  • Aligned product roadmap and investments with market gaps and growth drivers 
Data Center Cooling Market 

The aim was to navigate the evolving market, key entry points, regulatory challenges, and competitor moves to tap into the rising demand for efficient solutions. 

  • Comprehensive analysis involving over 
    60 industry experts
  •  Market entry strategy for multiple regions 
    in 12-18 months.
  • Identifying optimal cooling technologies 
    for different climates.
CCUS Market Solutions 
 To identify growth opportunities across regions, 
products, and emerging applications for strategic expansion.
  •  Identified 20 high-potential competitors from a broad pool
  • Targeted emerging European markets for future growth insights
  • Mapped total carbon capture market potential by emission sources for Europe and North America
  •  Delivered strategic insights into capture technologies and product applications
Biocomposites Materials Market Analysis
To sought the data clarity for the biocomposites materials market in product differentiation and competitor benchmarking due to fragmented, unstructured data.  
 ▪ In-depth product matrix comparing top companies by material type
 ▪ SWOT and quadrant analysis revealing strategic positions of competitors
 ▪ Focus on key performance attributes: strength, biodegradability, cost-effectiveness 
 
 

What BIS Advisory Services can help you with?

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India-First Market Entry Strategy

Global supply chains are shifting, and India is emerging as a primary manufacturing hub. Choosing an India-First strategy delivers:

  • Competitive Economics: Skilled workforce and favorable production costs.
  • Government Incentives: Production-linked schemes and simplified compliance.
  • Supplier Diversity: Electronics, pharma, textiles, and auto component ecosystems.
  • Reduced Dependency on China: Hedge against geopolitical and trade risks.

How U.S. Tariffs Are Reshaping India and China as Manufacturing Hubs

Recent U.S. tariff policies are forcing companies to reevaluate manufacturing footprints:

  • Higher Export Costs: New tariff hikes raise landed costs for Indian and Chinese exports to the U.S.
  • Diversification Strategy: Firms are splitting production across India, Southeast Asia, and Mexico to reduce tariff exposure.
  • India-First Advantage: Despite tariffs, India offers lower compliance risk, government incentives, and supplier reliability, making it a strong long-term bet.
  • Action Required: Businesses must run tariff-adjusted pricing models and build phased entry roadmaps — starting with pilots and scaling exports as trade clarity emerges.

CLIENT DIARIES

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